San Cai, “three talents” or “three treasures” in Chinese, refers to Heaven, Earth, and mankind. San Cai conceptualizes the holistic world view of ancient civilizations, integrating and harmonizing these three fundamentally different factors to encompass all things in the universe.
Based in the U.S., New San Cai is a nonprofit 501(c)(3) organization. As its name suggests, New San Cai seeks to learn from ancient wisdoms to meet humanity’s current challenges and regain harmony with our society, our environment and ourselves. New San Cai operates online, in print, and social media worldwide, and continues to explore new platforms to foster exchange and rediscover the traditional values of the world’s diverse cultures.
The readers of www.newsancai.com are professionals and middle class families in the US, Taiwan, Hongkong, China and else where.
Based on Internet averages, newsancai.com is visited more frequently by users who are in the age range of 35-44 and are graduate school educated. (Source: Alexa.com)
Apart from a range of publications, the NSC website is becoming a source for Chinese people to understand their culture and the rest of the world. Its publications are featured in numerous web media attracting millions of viewers in both mainland China and other parts of the world.
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